How it works

The Vibe Based Process

Step 1: Vibe Check

• I’ll hop on a call 20-30 minute onborading with the artist, as well as any relevant decision makers from management, make sure we’re a good fit for each other, get to understand the music, style, brand, the goals and expextations for the video, the release date, and what makes the artist stand appart. Then we’ll decide on a song or songs and I’ll ask about the story the song tells, or maybe the story behind the song, and take down any ideas you have for the video already.

Step 2: Vibe Out

• Now I get to listen to the song we picked nonstop for the next few days. While I’m eating, while I’m cleaning, and everything else. This is where all of my ideas come from. With all the information you gave me in mind, and the song in my ears, I will start to see visuals in my head for certain parts of the song, or sometimes even the whole song and by the 20th or 30th listen I’ll usually be able to see a version of music video in my head.

Step 3: Rough Vibes

• I bust out the pen and paper and sketch out a storyboard for the music video, while continuing to listen to the song. I’ll usually go through 2 or 3 tries before I land on something I like.

Step 4: Vibe Approval

• We’ll hop on a call with the artist as well as any relevant decision makers from management, and go over the storyboard. You will have the option to make revisions and adjustments to my idea here, and we’ll decide on a final storyboard/idea on this call

Step 5: Epic Planning Vibes

• All the planning happens here. I will create a shot list, decide on locations, gather props and gear, hire talent and crew, schedule and plan shoot days, book travel and lodging, find craft services (thats the food), and all the other crazy stuff that goes into making a video!

Step 6: Recording Vibes

• Shoot time! This is your moment to shine in front of the camera!

Step 7: Editing vibes

• Its back to the editing room with all the footage from the shoot. Me and my team will cut and color the final video, as well as a selection of clips for social media.

Step 8: Vibe Approval 2.0

• Now we’ll hop on a call with the artist as well as any relevant decision makers from management, and go over the final video and clips. You will have the option to make revisions and adjustments to the final edit. Me and my team will make the changes and come back for a second call, where you can make any final tweaks.

Step 9: Vibes for Everyone!

• Thats it! I’ll hit the export button, send the final video over to the artist and their team, and all thats left is for it to be released and the world to enjoy!